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Creating 'Mass Intimacy'
How to built intimacy amongst a group of strangers?
The challenge
Making business travel cool (again).
The campaign
Do you have a #BizTravelMindset?
The results
WIP
Phase 1.
Platform: LinkedIn
Goal: Engagement
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Phase 2.
Platform: LinkedIn
Goal: Customer Persona Targeting
The #BizTravelMindset campaign is generating thousands of followers
for the B2B LinkedIn page of the Lufthansa Group for Business.
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