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IKOBE GmbH: Show your diversity
How to make data more tangible through visualisations?
The Challenge
Gain B2B interest for a science-based solution.
To do so, we needed to communicate a Cultural Diversity research project, with data points across multiple dimensions.
The campaign
Using multi-coloured gender-neutral puppets to highlight findings in a personal manner, though remaining sensitive to cultural diversity.
The results
We crafted a campaign with a slogan to address the target audience: "Looking for STEM talent? Show your Diversity!".
The garnered exposure? ...WIP.
Platform: LinkedIn, Website & E-mail
Goal: B2B and PR reach
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