EXAMPLE: Ikobe GmbH
How to make data more tangible through visualisations?
Gain B2B interest for a science-based solution.
To do so, we needed to communicate a Cultural Diversity research project, with data points across multiple dimensions.
Using multi-coloured gender-neutral puppets to highlight findings in a personal manner, though remaining sensitive to cultural diversity.
We crafted a campaign with a slogan to address the target audience: "Looking for STEM talent? Show your Diversity!".
The garnered exposure? ...WIP.
Platform: LinkedIn, Website & E-mail
Goal: B2B and PR reach