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How to build upon a trend? Here’s how storytelling can tie your brand to a #trend.

The challenge

Build stories around a trend to tie it to our brand in B2B social media.

The campaign

Video stories around the traveling 'workation container': where B2B customers can book a slot to stylishly 'workation'.

The results

5.7% organic B2B engagement rate.

Campaign Format : video series to accompany website (online) and traveling container (offline)

Platform: LinkedIn

Goal: Tie a trend to our brand in B2B Social

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