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#ReadyForWorkation
How to build upon a trend? Here’s how storytelling can tie your brand to a #trend.
The challenge
Build stories around a trend to tie it to our brand in B2B social media.
The campaign
Video stories around the traveling 'workation container': where B2B customers can book a slot to stylishly 'workation'.
The results
5.7% organic B2B engagement rate.
Campaign Format : video series to accompany website (online) and traveling container (offline)
Platform: LinkedIn
Goal: Tie a trend to our brand in B2B Social
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