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EXAMPLE: Freeletics UGC
How to convert directly, in social channels? Here’s how authentic content gave that final nudge.
The challenge
Direct conversion through Facebook bidding ads - using User Generated Content (UGC)
The campaign
Real user-cases, showing the true faces and results behind the brand community: the App's users getting fit remotely.
The results
Outperformed other videos with up to 28% in direct conversion.
Campaign Format : 15 Sec 'train everywhere' UGC commercials
Platform: Facebook & Instagram
Goal: Direct conversion through highlighting the advantages of remote training
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