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EXAMPLE: Freeletics UGC 

How to convert directly, in social channels? Here’s how authentic content gave that final nudge.

The challenge

Direct conversion through Facebook bidding ads - using User Generated Content (UGC)

The campaign

Real user-cases, showing the true faces and results behind the brand community: the App's users getting fit remotely.

The results

Outperformed other videos with up to 28% in direct conversion.

Campaign Format : 15 Sec 'train everywhere' UGC commercials

Platform: Facebook & Instagram

Goal: Direct conversion through highlighting the advantages of remote training

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