EXAMPLE: Freeletics Winter Motivation Campaign
How to GAIN interaction, in slow times? Spark engagement with authentic stories involving actual customers.
Using video storytelling to keep mobile training-App users excited about the product, during tough winter days.
Using weakness as strength - by challenging the remote training community: tough days are to show true dedication. #NoExcuses
"We're proud of you"
200% increase in engagement. Community postings show actual get-togethers being planned in social feed.
Part 1: long-form dedication clip
Platform: Facebook & Youtube
Goal: community building