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FREELETICS: We're proud of you

How to spark engagement with authentic stories involving actual customers.

The Challenge 

Using video storytelling to keep mobile training-App users excited about the product, during tough winter days.

The campaign

Using weakness as strength - by challenging the remote training community: tough days are to show true dedication. #NoExcuses

"We're proud of you"

The results

200% increase in engagement. Community postings show actual get-togethers being planned in social feed.

Part 1: long-form dedication clip

Platform: Facebook & Youtube

Goal: community building

Happy Christmas Athlete: Greetings from Freeletics
Hit start, not snooze: #NoExcuses
No rain, no gain : #NoExcuses
Your body is only as strong as your mind : #NoExcuses
Fall 7 times, get back up 8 : #NoExcuses

Part 2: 10-20 Sec shorts

Platform: social channels

Goal: garnering motivation, community support & excitement

The Winter Motivation campaign generated a peak in interaction, on social media AND in real life.

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