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Get Ready to Fly
How to build trust, when things go wrong? Here’s how behind-the-scenes storytelling can.
The challenge
Facing a peak season causing mass cancellations and irregulations, and an already agigated customer base.
The campaign
Storytelling featuring real people behind-the-scenes implementing various measurements to make things best.
The results
WIP
Campaign Format : Real stories of real people: interviews and images on the website, videos through LinkedIn and Newsletters
Platform: Website, Newsletters and LinkedIn
Goal: Build trust by showcasing real people solving customer problems, trhough their stories the improvements made
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