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FRAUNHOFER GESELLSCHAFT: Facemask Campaign
How to reach B2B audiences with your product? Engaging storytelling as explainer on LinkedIn.
The Challenge
Gain industry traction for a new Technology with an Explainer Video on LinkedIn.
The campaign
Using Facemask recycling, as emotive venture point, for an innovative (mixed-component) recycling technology - voiced by team-members, for a more personal storytelling.
The results
350+ LinkedIn Reactions and multiple direct B2B leads.
Platform: LinkedIn & Youtube
Goal: B2B and PR reach
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