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EXAMPLE: Fraunhofer Facemask Campaign

How to reach B2B audiences with your product? Use engaging storytelling as explainer on LinkedIn.

The Challenge 

Gain industry traction for a new Technology with an Explainer Video on LinkedIn.

The campaign

Using Facemask recycling, as emotive venture point, for an innovative (mixed-component) recycling technology - voiced by team-members, for a more personal storytelling.

The results

350+ LinkedIn Reactions en multiple direct B2B leads.

Platform: LinkedIn & Youtube

Goal: B2B and PR reach

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