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EXAMPLE: Gourmondo Branding Campaign

How to use storytelling to GENERATE brand awareness and trust?

The challenge

To build trust by bridging the gap between your local bakery and on-line food shopping.

In a German landscape - where cash = king and on-line shopping is less happening.

The campaign

Cross-channel visual campaign, showing the faces behind the on-line shop: the craftsmanship of the gourmet world.

Featuring well-known and respected brands.

The results

Youtube - 90% full audience retention; almost all viewers watched video Ad until the end.

Part 1: commercials

Platform: Youtube & Facebook

Goal: customer acquisition through targeted paid campaigns