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EXAMPLE: Gourmondo Branding Campaign
How to use storytelling to GENERATE brand awareness and trust?
To build trust by bridging the gap between your local bakery and on-line food shopping.
In a German landscape - where cash = king and on-line shopping is less happening.
Cross-channel visual campaign, showing the faces behind the on-line shop: the craftsmanship of the gourmet world.
Featuring well-known and respected brands.
Youtube - 90% full audience retention; almost all viewers watched video Ad until the end.
Part 1: commercials
Platform: Youtube & Facebook
Goal: customer acquisition through targeted paid campaigns