GOURMONDO: We deliver delight
Cross-platform storytelling to generate brand awareness.
The challenge
To build trust by bridging the gap between your local bakery and on-line food shopping.
In a German landscape - where cash = king and on-line shopping is less happening.
The campaign
Cross-channel visual campaign, showing the faces behind the on-line shop: the craftsmanship of the gourmet world.
Featuring well-known and respected brands.
The results
Youtube - 90% full audience retention; almost all viewers watched video Ad until the end.
Part 1: commercials
Platform: Youtube & Facebook
Goal: customer acquisition through targeted paid campaigns
Part 2: Mini-docus
Platform: in-shop / mid sales-funnel
Goal: garnering trust and adding value during shopping process
Part 3: Photo spin-off
Platform: Facebook & Instagram
Goal: reminders of 'our heroes',
those trusted and popular brands
