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Lufthansa Group: 300+ Destinations
How to raise product feature awareness? Here’s how strong visualisation can stylishly anchor data.
The challenge
Making the relevance of a product feature, the vastness of our route network, tangible to a B2B audience.
The campaign
Design visually capturing the vastness and reach, spead through mobile wallpaper download via Newsletter and LinkedIn
The results
WIP
Campaign Format : Wallpaper for all Android and Iphones
Platform: Newsletters and LinkedIn
Goal: Raise awareness amongst current customer base
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