I am Mimi. A digital creative, award-winning director, punchy copywriter, creative team-builder and… a storyteller.

Because no matter how great - if a story hasn’t been SEEN, was it truly told?

I have over 10 year experience with brands such as Freeletics, Gourmondo, Lufthansa Group, Discovery Channel

I believe in CREATIVE STRATEGIES that brings people together.

In well-rounded CONCEPTS with clear goals.

An ART DIRECTION using lean aesthetics and COPY with few adjectives.

Less is more in our dense media landscape.

Altogether, creating a BRAND EXPERIENCE with that feeling of 'mass intimacy'.

Your friendly Preditora.

Producer I Director I Editor I Camera

WHAT PEOPLE SAY

Mimi is above all conscious of how to tell a good story.

Mimi Soeteman and Preditora was a great support in crafting the complex medical topic into a comprehensible PR-video story.

ANDERS JOHNSSON,

She is very well-versed in her craft and customer-oriented - no frills, but no lean fare either: simply perfect and definitely to be recommended.