GOURMONDO: Now that's how
How to make engaging product explainer formats? A creative, and a classic, approach.
The challenge
Building an brand-image of niche connoisseur (gourmet) across platforms through various Product Explainer formats.
The campaign
Featured here:
(l) a cross-promotional SoMe brand-partnership creative video.
(r) a straight-forward and engaging video-short.
The results
SoMe following (FB 30%, IG 500%) and page-traction grew rapidly.
Campaign Format : 2 Minute Product Explainer Video
Platform: Website Shop, Facebook & Instagram
Goal: Gain followers through cross-promotion with Brand Partner of Product.
Campaign Format : 1,5 Minute Product (Preparation) Explainer
Platform: Website Shop, Facebook & Instagram
Goal: Motivate clients to try product, building confidence and brand-image.